What is C2PA?
The Coalition for Content Provenance and Authenticity (C2PA) is an industry-led standards body. It addresses the prevalence of misleading information online through the development of technical standards for certifying the source and history of media content.
Content Credentials
Think of Content Credentials as a nutrition label for digital content. They show the history of a piece of media, including who created it and how it was edited, provided it came from a compliant tool like Adobe Photoshop or certain modern cameras.